Immigrate Welcomes Michael Watkins, Chief Operating Officer

22 Feb 2023

Immigrate is pleased to announce the appointment of Michael Watkins as its new Chief Operating Officer. Michael will be responsible for the overall operational management of the company, including implementing business strategies, plans and procedures to drive growth.

Michael brings over 15 years of experience in the fields of marketing, business operations and customer experience excellence. He has a proven track record of developing strategic plans, delivering results, and leading teams to achieve business goals while centering the customer.

“I’m looking forward to helping Immigrate scale during this unprecedented time of demand in the immigration field,” said Watkins. “I’ve been following Immigrate’s growth since I first met Immigrate’s CEO, Dirk Propp, a few years ago. I told him my story of immigrating from Australia, and he shared the ways that the company is transforming the immigration process for customers. Immigrate is positioned for success with solid solutions to labor shortage issues faced in this country. We have a really strong team, which I am proud to be a part of.”

Michael holds a Bachelor of Communications, Advertising, and Marketing from the University of Canberra and is a Fellow Certified Practicing Marketer (FAMI CPM) of the Australian Marketing Institute. Michael has consistently used his expertise to deliver tangible business outcomes, with over a decade of Digital Marketing and SaaS experience across a range of industries, including large corporations, government, franchises and small businesses.

In his free time, Michael enjoys traveling, hiking, and exploring the natural beauty of Canada with his wife and five children. He is a lifelong learner, always seeking out new opportunities to expand his knowledge and skills. He is a strong believer in the power of self-education and is committed to helping others achieve their goals and reach their full potential.

At Immigrate, Michael will use his expertise in enhancing customer experience and his deep knowledge of technology to drive the company's vision: helping businesses overcome labor shortages and helping individuals realize their Canadian Dream. He is eager to work with the team at Immigrate to bring innovative solutions to the market and help employers navigate the complex process of immigration with speed and simplicity.


About Immigrate

Immigrate solves labour shortages by helping Canadian employers and international workers navigate the complexities of immigration with ease. Our technology balances automation with personal service, empowering clients with knowledge as they make Canada home.

In 2022, the Immigrate team doubled in size and revenue, and continues to expand within the high-demand immigration field as it builds on its platform which supports both Employers and Individuals in a simple and efficient way.